There are more and more graphics processing programs, from the most popular Photoshop to less known and free ones like Inkscape. Professionals usually use one or two proven programs, which translates into their high productivity.
In the work of graphics or DTP operator you usually need a program for processing vector and raster graphics. You can also include word processors, programs provided by print equipment manufacturers, to the pool of programs needed for such work.
The printing itself is a department wide as the sea and various fishes in this sea are swimming. From simple leaflets to large banners or window stickers. With such a broad concept, it is sometimes difficult to say what the printing company specializes in.
Some factories are choosing low-volume small-format prints, others for stickers, and others only for large-format printing. What sometimes makes it difficult to choose one plant for our orders, but what the market is like, and the price of services and their quality are also important.
A lot depends on the project, but ...
Everyone likes when the leaflet is colorful, aesthetic and legible. However, a lot depends on the project itself, in other words, graphics preparing the files for printing. He must be aware of the basic matters regarding composition and layout. A well-made leaflet will certainly have a better effect than a short, ugly one.
A lot also depends on the printing house and the selection of paper and the type of printing. A leaflet looks better on shiny and smooth paper than on a torn parchment. The type of paint and the method of printing is also not insignificant, and its selection is best entrusted to a specialist in this topic or to pass on a printing company that has extensive experience with each type of orders.